UK — Marketers are expecting to bring more capabilities in-house as they grapple with the metrics used to measure media…
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All posts by Arjen van Duijvenbode
Time is short for all of us. Survey respondents do not want to answer lengthy questionnaires any longer (if they…
We’re living through a period of almost unprecedented technological, economic and social change. We can clearly see the impact this…
We are living in a world where devices outnumber people and create more data than they consume. A world of…
Apple is hot on the heels of wearables market leader Fitbit, having sold 3.6 million units in Q2 2015, just…
WPP’s media buying arm GroupM has agreed a deal with website Buzzfeed to provide GroupM’s and WPP’s agencies and clients…
Dat blijkt uit de een update van de Net Promoter Score branchemonitor van Store Support. In het tweede kwartaal 2015…
UK — WPP reported a 12% increase in pre-tax profits and an increase in like-for-like net sales of 2.3% to…
Bijna de helft van de grote bedrijven heeft een Chief Data Officer en ziet dat vertaald in dubbelcijferige omzetgroei. “Er…
The Consumer Barometer is a tool to help you understand how people use the Internet across the world. The…
