CEO Kantar Group, Eric Salama, at IIeX EU 2015 in Amsterdam.
WPP was pitching for Coca-Cola’s “i-marketing technical integration” account. Coca-Cola has been holding a number of advertising pitches this year…
Industry leading research and development efforts have helped keep this company at the top of its game for more than…
Het SMART bestuur (Starting Marketing And Research Talents) en de MOA bedanken Marline Polman, Xanthe van Schoonhoven en Fay Eijken…
Published July 28, 2015 Data privacy is a hotly debated topic and as the market research industry evolves it must…
Asian panel platform GMO Research and global panel marketplace Cint have announced an agreement adding more than three million of…
According to Sky News, Tesco recently struck a revised agreement with Dunnhumby in relation to its use of information around…
Ipsos has reported half-year revenues up 10.2% in Euros to EUR 832.9m. Given that the Euro has lost around 20%…
US software company Symantec has partnered with venture capital firm Frost Data Capital to provide seed funding, resources and expertise…
The panel and platform provider’s partnership with cashback and rewards site Quidco will allow targeting based on transactional data. Bron:…