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08/10/2015
0

GfK: ‘Loyalty is dood, convenience neemt het over’ 

By Arjen van Duijvenbode | MR NL | No Comments

Harde historische cijfers laten het zien: de tijd van de loyaltyprogramma’s is voorbij, evenals mensen die zich emotioneel binden aan…

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24/09/2015
0

Martin Sorrell on data and the economy in 2014

By Arjen van Duijvenbode | MR News | No Comments

Sir Martin Sorrell, CEO of WPP and patron of the Market Research Society (MRS) interviewed at Impact 2014, the society’s…

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21/09/2015
0

The Netherlands: A Look At The World’s High-Tech Startup Capital

By Arjen van Duijvenbode | NL Facts | No Comments

It’s a fascinating time to take stock of startup innovation in the Netherlands, a rare turning point where you can…

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17/09/2015
0

Data analytics and insight most important media discipline for CMOs by 2020

By Arjen van Duijvenbode | MR News | No Comments

UK — Marketers are expecting to bring more capabilities in-house as they grapple with the metrics used to measure media…

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08/09/2015
0

Why researchers need to ask less and impute more

By Arjen van Duijvenbode | MR Tools & Tips | No Comments

Time is short for all of us. Survey respondents do not want to answer lengthy questionnaires any longer (if they…

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03/09/2015
0

Are You Ready for the Consumer of Tomorrow?

By Arjen van Duijvenbode | MR News | No Comments

We’re living through a period of almost unprecedented technological, economic and social change. We can clearly see the impact this…

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03/09/2015
0

Little Data, Big Opportunities.

By Arjen van Duijvenbode | MR News | No Comments

We are living in a world where devices outnumber people and create more data than they consume. A world of…

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28/08/2015
0

Wearables market grows 223% in Q2 with Apple challenging Fitbit 

By Arjen van Duijvenbode | Consumers | No Comments

Apple is hot on the heels of wearables market leader Fitbit, having sold 3.6 million units in Q2 2015, just…

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28/08/2015
0

GroupM and Buzzfeed in content and data deal 

By Arjen van Duijvenbode | MR News | No Comments

WPP’s media buying arm GroupM has agreed a deal with website Buzzfeed to provide GroupM’s and WPP’s agencies and clients…

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27/08/2015
0

NPS Branchemonitor: automotive zet stijgende lijn voort

By Arjen van Duijvenbode | MOAweb | No Comments

Dat blijkt uit de een update van de Net Promoter Score branchemonitor van Store Support. In het tweede kwartaal 2015…

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