Harde historische cijfers laten het zien: de tijd van de loyaltyprogramma’s is voorbij, evenals mensen die zich emotioneel binden aan…
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Sir Martin Sorrell, CEO of WPP and patron of the Market Research Society (MRS) interviewed at Impact 2014, the society’s…
It’s a fascinating time to take stock of startup innovation in the Netherlands, a rare turning point where you can…
UK — Marketers are expecting to bring more capabilities in-house as they grapple with the metrics used to measure media…
Time is short for all of us. Survey respondents do not want to answer lengthy questionnaires any longer (if they…
We’re living through a period of almost unprecedented technological, economic and social change. We can clearly see the impact this…
We are living in a world where devices outnumber people and create more data than they consume. A world of…
Apple is hot on the heels of wearables market leader Fitbit, having sold 3.6 million units in Q2 2015, just…
WPP’s media buying arm GroupM has agreed a deal with website Buzzfeed to provide GroupM’s and WPP’s agencies and clients…
Dat blijkt uit de een update van de Net Promoter Score branchemonitor van Store Support. In het tweede kwartaal 2015…
