THE COMING OF AGE OF PANELS In the seven years since the creation of the quality standard ISO 26362, the…
Category Archives: MR News
Founder and chief executive of WPP, Sir Martin Sorrell, shares his predictions for the year ahead for WPP and beyond,…
I attended a CASRO conference in New Orleans back in late ’08 or early ’09. The topic was ‘Online Panel…
Voxpopme, the leading video platform for Market Research and Voice of the Customer insight, today announced the completion of a…
Sir Martin Sorrell, CEO of WPP and patron of the Market Research Society (MRS) interviewed at Impact 2014, the society’s…
UK — Marketers are expecting to bring more capabilities in-house as they grapple with the metrics used to measure media…
We’re living through a period of almost unprecedented technological, economic and social change. We can clearly see the impact this…
We are living in a world where devices outnumber people and create more data than they consume. A world of…
WPP’s media buying arm GroupM has agreed a deal with website Buzzfeed to provide GroupM’s and WPP’s agencies and clients…
UK — WPP reported a 12% increase in pre-tax profits and an increase in like-for-like net sales of 2.3% to…