We are living in a world where devices outnumber people and create more data than they consume. A world of infinite data colliding with our finite time and finite attention. So as marketers, how do we find true meaningful connections with our customers in this environment? By paying attention to the “little data” from customers rather than the big data will reap rewards of brand connection and brand loyalty. With the right message and the right context, any device becomes “the right tool” and any time can become “the right time”. Hear from Microsoft’s Andy Hart, Vice President of Advertising and Online, Europe on how shifting our marketer mindset from a device or channel focus to a focus on mindset, context, and behavior is the way of the future for authentic connections to take place between brands and consumers.
Andy Hart, VP Europe, Microsoft Advertising (London) addresses The International Advertising Association Leadership Forum 2015.
The theme this year was: WHAT’S COMING NEXT? BEHIND THE HEADLINES and was a one-day global IAA signature conference providing the latest insights behind the headlines into the multiple topics and issues facing today’s marketers from a truly international angle.
ANDY HART
VP Europe, Microsoft Advertising
Andy Hart heads up the Microsoft Advertising team in Europe where he leads the growth of digital advertising for Microsoft and its European partners and has responsibility for all advertising revenues across 18 different markets. His remit covers sales and marketing for the brand portfolio that includes Bing, MSN, Xbox, Skype, Windows Phone, Windows 8 Ads in Apps, Mobile and Microsoft’s third party ad network alongside the Microsoft Advertising Exchange.
Andy is an active leader within industry, sitting on the Advertising Association (AA) Council and on the board of the Internet Advertising Bureau (IAB). His is also a guest lecturer at the London Business School and derives fulfillment from his ability to drive strategy for the next generation of digital advertisers.
With broad media experience across both agency and media owner roles, Andy has worked across IT, consumer and business publishing. An experienced board director, Andy has been CEO/MD of Associated Newspapers (Digital), Diageo, Ask Jeeves.com, the Sunday Business newspaper and he was Senior VP, EMEA at IDG. Andy also sat on the boards of Associated Newspapers and Northcliffe Newspapers, where he was responsible for building digital businesses including the Mail Online, Jobsite network, PrimeLocation.com, FindaProperty.com and the AND sales network.
With additional interests as an investor in digital businesses, a consultant and a non-executive director to creative and start-up companies, Andy Hart is the consummate Digital Media executive. In his own words: “I love the pace and impact of media and advertising. Having had the privilege of building many great brands and working with so many talented people stands me in good stead to work at the scale only a company like Microsoft can offer”.
Andy has a 17 year old son, Max, and a Beagle called Bagel. He’s a passionate Arsenal supporter and has a small, but ever growing, collection of guitars which he plays badly.
International Advertising Association – Leadership Forum
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