Sir Martin Sorrell, CEO of WPP and patron of the Market Research Society (MRS) interviewed at Impact 2014, the society’s…
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Sir Martin Sorrell, CEO of WPP and patron of the Market Research Society (MRS) interviewed at Impact 2014, the society’s…
It’s a fascinating time to take stock of startup innovation in the Netherlands, a rare turning point where you can…
UK — Marketers are expecting to bring more capabilities in-house as they grapple with the metrics used to measure media…
Time is short for all of us. Survey respondents do not want to answer lengthy questionnaires any longer (if they…
We’re living through a period of almost unprecedented technological, economic and social change. We can clearly see the impact this…
We are living in a world where devices outnumber people and create more data than they consume. A world of…